Role Basics: What is Social Media Marketing? Build a following; craft tweets, posts, videos and more that represent your brand; engage users, and answer questions – a social media marketer typically lives in the Brand Marketing team and is responsible for representing the brand through social channels – Twitter, LinkedIn, Instagram, LinkedIn, Snapchat, and more. […]
Category: Job guides
Role Basics: What Brand Marketing? Brand marketing is typically responsible for marketing activities that don’t directly tie to quantifiable user acquisition (which usually fall under growth marketing or performance marketing). This usually includes content, social media, influencer marketing, PR, brand-oriented advertising (including TV, podcast, radio, out of home, and more). Flavors of Brand Marketing roles: […]
Role Basics: What is Sales? Sales is responsible for bringing in revenue. This includes building lists of people to reach out to (or responding to inbound interest), talking with people to understand their needs and the internal process and dynamics affecting how purchasing decisions are made, and customizing a solution and influencing people to buy […]
Role Basics: What is Performance Marketing? Performance marketing is quantitative and analytical, typically using paid ads to acquire customers or users. Flavors of Performance Marketing roles: Most often, “performance marketing” means paid acquisition — focused on google ads, Facebook, or dozens of other ad channels that lead directly to conversion (the “performance”). But in some […]
Role Basics: What is Recruiting? Recruiting is essentially a sales role. You’re responsible for identifying candidates to fill a job, reaching out, qualifying them, getting them to apply, and often doing initial candidate screening. Then you coordinate with the hiring manager (usually the manager whose team is hiring and will be responsible for evaluating and […]
Role Basics: What is Data Science? Data science involves anything from analyzing detailed operations or marketing data to building machine learning or predictive models. You spend a lot of time with data, and writing code. Flavors of Data Science roles: Organizations vary in how technical their data science roles are: some might require years of […]
Role Basics: What is People Ops / Human Resources? People ops and HR are responsible for handling the management of the workforce, to ensure their productivity happiness and (when relevant) regulatory compliance. Flavors of People Ops / Human Resources roles: The difference between people ops and human resources is basically branding — people ops is […]
Role Basics: What is Customer Service / Customer Support? The customer service team is responsible for responding to customer questions and complaints, creating tickets for other parts of the organization to resolve, and gathering front-line data from customers. Flavors of Customer Service roles: Customer service roles can range from being rote, call center jobs to […]
Role Basics: What is Project Management Project managers are responsible for coordinating teams to deliver project outcomes on time at a high quality. Typically they don’t have formal authority over project team members, but they are responsible for assigning tasks, managing communication, tracking and reporting, and identifying and resolving blockers to ensure project requirements are […]
Role Basics: What is Business operations? Business Operations (or Biz Ops) is like a special ops team for tech strategy and operations. They get assigned to solve tough problems that fall between other functions. Example biz ops projects: Improve activation and daily active use for new product feature. Understand why engagement tanked in a feature. […]