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How to get an entry-level Content Marketing job?

Role Basics: Content Marketing? Content marketers write – typically blogs, white papers or newsletters – to acquire website visitors and convert them into leads.  Flavors of Content Marketing roles:  Most content marketers focus on writing blogs to acquire visitors through Search Engine Optimization. Some content marketing also includes social media content or writing newsletters or […]

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How to get an entry-level Search Engine Optimization job?

Role Basics: What is Search Engine Optimization? Search Engine Optimization (SEO) makes sure web pages show up in google search. They typically focus on improving technical aspects of websites, identifying topics where writers could create content that is better than anything on the internet, and optimizing existing content to make it more Google-friendly.  Flavors of […]

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How to get an entry-level Social Media Marketing job?

Role Basics: What is Social Media Marketing? Build a following; craft tweets, posts, videos and more that represent your brand; engage users, and answer questions – a social media marketer typically lives in the Brand Marketing team and is responsible for representing the brand through social channels – Twitter, LinkedIn, Instagram, LinkedIn, Snapchat, and more.  […]

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How to get an entry-level Brand Marketing job?

Role Basics: What Brand Marketing? Brand marketing is typically responsible for marketing activities that don’t directly tie to quantifiable user acquisition (which usually fall under growth marketing or performance marketing). This usually includes content, social media, influencer marketing, PR, brand-oriented advertising (including TV, podcast, radio, out of home, and more). Flavors of Brand Marketing roles:  […]

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How to get an entry-level Sales job?

Role Basics: What is Sales? Sales is responsible for bringing in revenue. This includes building lists of people to reach out to (or responding to inbound interest), talking with people to understand their needs and the internal process and dynamics affecting how purchasing decisions are made, and customizing a solution and influencing people to buy […]

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How to get an entry-level Performance Marketing job?

Role Basics: What is Performance Marketing? Performance marketing is quantitative and analytical, typically using paid ads to acquire customers or users.  Flavors of Performance Marketing roles:  Most often, “performance marketing” means paid acquisition — focused on google ads, Facebook, or dozens of other ad channels that lead directly to conversion (the “performance”). But in some […]

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How to get an entry-level Recruiting job?

Role Basics: What is Recruiting? Recruiting is essentially a sales role. You’re responsible for identifying candidates to fill a job, reaching out, qualifying them, getting them to apply, and often doing initial candidate screening. Then you coordinate with the hiring manager (usually the manager whose team is hiring and will be responsible for evaluating and […]

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How to get an entry-level Data Science job?

Role Basics: What is Data Science? Data science involves anything from analyzing detailed operations or marketing data to building machine learning or predictive models. You spend a lot of time with data, and writing code. Flavors of Data Science roles:  Organizations vary in how technical their data science roles are: some might require years of […]

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How to get an entry-level People Operations / Human Resources job?

Role Basics: What is People Ops / Human Resources? People ops and HR are responsible for handling the management of the workforce, to ensure their productivity happiness and (when relevant) regulatory compliance.  Flavors of People Ops / Human Resources roles:  The difference between people ops and human resources is basically branding — people ops is […]

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How to get an entry-level Customer Service or Customer Support job

Role Basics: What is Customer Service / Customer Support? The customer service team is responsible for responding to customer questions and complaints, creating tickets for other parts of the organization to resolve, and gathering front-line data from customers.  Flavors of Customer Service roles: Customer service roles can range from being rote, call center jobs to […]