The energy sector is an increasingly popular choice for jobseekers. Why? No matter what part of the world you live in, energy is an essential market. For instance, China’s energy consumption is exceptionally high. So high, in fact, that the entire world’s energy usage would need to double to match it. The United States uses […]
Role Basics: What is Product Design? Product designers design what a product experience looks like. This includes everything: what is the logical flow of interacting with a product, what information is displayed and collected, and — yes — what color that button is. Example Product Design projects: Design the user signup and onboarding flows Create […]
Role Basics: What is User Research? Researchers understand user behavior to inform how Product and Marketing teams design and promote products. Flavors of Research roles: User research is more focused on user experience and often sits within Product Management or Product Design. Market research is more focused on purchasing decisions and sits in Marketing. Example […]
Role Basics: What is Graphic Design? Graphic designers work closely with brand and marketing teams to design brand and marketing materials. Example Graphic Design projects: Create a logo Develop the visual elements of a brand system Work with marketers to develop collateral (email marketing, sales docs, one-pagers, case studies, landing pages) Create designs for a […]
Role Basics: What is Product Management? Product managers sit between engineering and marketing teams. They’re responsible for understanding what users need prioritizing what features to build. Example projects in Product Management: Understand customer needs Create a new product (or feature) that solves a specific user problem Common activities in Product Management: Brainstorming feature ideas Prioritizing […]
Role Basics: What is Engineering? Engineers build products. Flavors of Engineering roles: Front-end engineers focus on what you see and interact with on your screen. Backend engineers focus on logic that powers what you see. Full stack engineers focus on doing it all. Data engineers work with large amounts of data. Growth engineers work in […]
Role Basics: What is Product Marketing? Product marketing is… marketing the product. It focuses on communicating features, connecting them to the problems customers have and articulating how products solve problems and delight users. Flavors of Product Marketing roles: Product marketers sometimes specialize in a specific channel – especially in larger companies – for example, email. […]
Role Basics: What is Growth and Growth Marketing? Growth teams use experimentation to optimize user and revenue growth. They brainstorm, prioritize, run and measure experiments designed to make the product or company grow faster. Growth is always very analytical, fast-moving, and results oriented. Flavors of Growth Marketing roles: While growth teams are always quantitative and […]
Role Basics: Content Marketing? Content marketers write – typically blogs, white papers or newsletters – to acquire website visitors and convert them into leads. Flavors of Content Marketing roles: Most content marketers focus on writing blogs to acquire visitors through Search Engine Optimization. Some content marketing also includes social media content or writing newsletters or […]
Role Basics: What is Search Engine Optimization? Search Engine Optimization (SEO) makes sure web pages show up in google search. They typically focus on improving technical aspects of websites, identifying topics where writers could create content that is better than anything on the internet, and optimizing existing content to make it more Google-friendly. Flavors of […]